Building the Toolkit Behind Small Factory 5
A tour of the internal Python tooling that runs Small Factory 5: one deliberate dependency, real money spent on real API calls, and the bugs that only showed up once real data hit it.
GEO vs. SEO: They're Not the Same Job
SEO gets you ranked. GEO gets you cited. Here's the practical difference, why both still matter, and how the five-lever framework fits.
We Ran Our Own Audit
A real before-and-after from grading our own site with an independent tool, how the Citability Index tracker got built from scratch, and a real page review example.
Information Per Word: The GEO Metric Nobody's Measuring
A simple way to spot low-density copy before AI search engines pass it over for a competitor.
Rebuilding smallfactory5.com: Two Bugs That Would Have Shipped Silently
A behind-the-scenes migration of this site to Astro and Vercel, and the two invisible failures that never threw an error: a missing homepage, a dead stylesheet.
When a Product Page Is Just a Spec Table
A case study on why spec-only B2B product pages fail with AI search engines, and what content and internal-linking fixes actually solved it.