GEO (Generative Engine Optimization) is the practice of structuring content so AI assistants can find it, trust it, and lift it directly into an answer. It's a different competition than traditional search: ranking #1 for a keyword doesn't help if the AI answering the question never quotes your page. GEO consulting is the work of closing that specific gap. It runs separately from, and on top of, whatever your traditional SEO already does.
What a GEO consulting engagement covers
Every engagement runs the same nine-step process, whether it's scoped as a single page or an ongoing retainer:
- Audit — a full-site crawl and technical baseline, plus an AI citation gap analysis: what assistants currently say about you, if anything, and who they cite instead.
- Structure — an internal-linking map and a schema/structured-data plan, so pages stop reading as isolated to both search engines and AI systems.
- Create — every page run through the five-lever review (Citability, Conversational Alignment, Authority Signals, Factual Density, Structured Clarity), plus a content-gap plan for topics competitors get cited on that you don't cover at all.
- Measure — AI share-of-voice tracking and direct checks of whether Google's AI Overview cites you for your target queries, not an estimate.
- Repeat — a recurring pass to catch content decay before it costs you citations, rolled into a plain-English report.
Why this is separate from a traditional SEO retainer
Technical SEO fundamentals (crawlability, indexation, site speed, real backlinks) still matter to GEO; if they're broken, GEO has nothing to stand on. But an AI deciding whether to cite a page is asking a different question than a ranking algorithm: does this page state something specific enough to quote, plainly enough to lift, with enough named authority behind it to trust? "We offer fast shipping" doesn't clear that bar. "Orders ship within 24 hours, Monday through Saturday" does. That's a content and structure problem, not a backlink problem, and it's what the five-lever review is built to catch.
How it's priced
Three fixed-price tiers, plus a custom option for larger sites:
- Page Review — $900/page, one page, 2–3 business days.
- AI Visibility Audit — $5,500 for your ten most important pages plus site-wide patterns, 1–2 weeks.
- Monthly Retainer — $4,000/mo, continued reviews and AI-visibility tracking after the first project. Starts after a Page Review or Audit.
- Built to Spec — for sites too large for a fixed-price audit, scoped and quoted per site.
Most engagements start with a Page Review or an Audit, then move to a retainer once there's a baseline to track against.
Who this is for
The five-lever framework applies to any page an AI might evaluate, regardless of industry. See how it plays out for SaaS, B2B, ecommerce, and professional services sites specifically. If you're evaluating GEO consultants and want the fuller capabilities rundown first, see the toolkit.
Common questions
What does a GEO consultant actually do?
Runs the same nine-step process on your site that traditional SEO consulting runs, plus the layer traditional SEO doesn’t cover: whether AI assistants can find, trust, and quote your pages directly in an answer. In practice that means a technical and content audit, an AI citation gap analysis, an internal-linking and schema plan, five-lever page rewrites, and ongoing tracking of whether the work is moving AI citations, not just rankings.
How is GEO consulting different from hiring an SEO agency?
Most SEO agencies still grade a page against ranking factors alone. GEO consulting adds a second grading pass: would an AI assistant actually lift a sentence from this page and hand it to a user as the answer? A page can rank #3 and still get skipped by ChatGPT or Google’s AI Overview because it hedges instead of stating facts plainly. Both problems get fixed here; GEO sits alongside SEO, not instead of it.
What’s included in a GEO consulting engagement?
Scope depends on where you start: a single-page Page Review ($900), a full Site Audit bundling your ten most important pages plus site-wide patterns ($5,500), or a Monthly Retainer for ongoing reviews and AI-visibility tracking ($4,000/mo). Sites too large for a fixed-price audit get a custom Built to Spec quote.
Do you only work with B2B or industrial companies?
No. The five-lever framework applies to how any AI engine evaluates any page, regardless of industry. See how it plays out for SaaS, B2B, ecommerce, and professional-services sites specifically below.
Start with a scope, not a sales call.
Tell me the URL and what you're trying to fix. I'll tell you honestly whether a Page Review, an Audit, or something bigger actually makes sense.
Get in touch